Giovanni Fredi


1984 born in Brescia (IT). Currently he lives and works in Brescia.
Starting from his interest in technology, Giovanni Fredi reflects on how the con- stant use of computers and digital devices changed people’s way of life and the ways in which man connects with nature, culture and traditions. To communicate these con- stantly evolving relationships, the artist goes beyond photography, experimenting with its new forms of. His artistic works move be- tween documentary photography and the aesthetics of selfie. He employs technolo- gies such as augmented and virtual reality to build a new relationship between spiri- tuality, tradition and digital, deepening the theme of techno-animism. His approach is an ethnographic one based on the observa- tion of social behaviors.